The corporate identity is the physical manifestation of a brand. Refers to the visual aspects of the identity of a company or organization. Generally includes a logo and a group of guidelines set out in the Corporate Manual . These guidelines define how to apply the corporate identity on all elements of communication that the company develops and spreads. • Identifying colors
• Fonts • Visual organization of pages and other methods of maintaining visual continuity.
• brand recognition across all physical manifestations of the same
Examples of supports that are most commonly
reflects the brand image are: • Business cards • Cards
• Folders • Sheet
letterhead • Fax Sheet
• letterhead envelopes • Seal Company
• Invoices and budgets • Sales Letters In
Markarte
have developed various corporate identities according to needs and feelings that our clients want to convey. Examples:
