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proliferate facial recognition and augmented reality in the service of digital marketing

Two buzzwords heard lately a lot in the press. But what are they really? And what's more important to us, what application we can provide clients with marketing?

The facial recognition is a computer-driven application for automatically identifying a person on an image.





The augmented reality is the term to define a vision of a physical environment in the real world, the elements are combined with virtual elements to create a reality

mixed real-time. It consists of a set of devices that add virtual information to the existing physical information.

How can we apply these two technological advances in digital marketing campaign?

• Very simple. For example, installing a screen with the necessary features for face recognition (with the application, camera, etc..) The computer / display can identify whether the person is male or female before, plus if you're young, adult, or mature . Also, you can calculate how much time was spent in front of the screen. This action is essential to obtain statistics for the brands: product preference by sex or age, level of attraction of an ad, etc.
• Imagine you install on your point of sale or an event, a "kiosk" consists of two screens and posters of a product. Static advertising and communication is important, but what would you say if the computer recognizes that the person who comes to the screen is a man or woman, and throws a screen attached to that target specific ad? This signage is much more communicative, and direct visual target. In Markarte, marketing and communications agency, we think this is micromarketing, ie fully customized ads.
• Another application of face recognition be installed in a store window a screen that detects motion . When a person becomes ahead, the screen can make a sound, an image, a discount promotion that makes this transient show interest or even enter the store.
• With respect to augmented reality, do you think if a travel agency installs a screen at the point of sale for people who are waiting can have fun seeing the different possible destinations, ie the camera to detect people in front of the screen and offer your image but with a different reality, augmented with the pyramids of Egypt or the beaches of the Riviera Maya. An interesting publicity, right?
• We may also launch a campaign to interact with potential customers . Imagine that the potential client we send a coupon with a particular brand, through mail shots, advertising in newspapers, etc. and say that only you can know your discount or promotion if you are approaching a point of sale where there is a screen. Teaching the coupon in front of the screen, will, at random, promotion. This action generates expectations, brand image and the possibility of approaching a point of sale for a possible purchase.

The creativity of the campaigns to implement facial recognition and augmented reality is infinite. Just think what the objective is to obtain and develop appropriate actions to it. Jonah

Vilbazo, Markarte marketing director, says that "the agencies have to absorb this new technological development and take account of all the campaign as an element, as an additional way to reach our customers."

MarkarteAgencia
Marketing and Communications Tel: 615 691 653
markarte@markarte.ne
www.markarte.net

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Stores Online. Reducing costs is vital in times of crisis. Madrid Vacation Rental

In these difficult times we must demonstrate that our business / company is able to adapt to different circumstances, which can be dynamic and reinvent as necessary.
We must think what to do to reduce costs and reach more potential customers. It seems counterintuitive, but it is not, thanks to the good use of new technologies.

A ONLINE STORE , guaranteed and absolute security, easy to deploy and easy to use, is a great solution to this enigma. With a small initial investment, compared with the opening of a store, you can reach many more potential customers. Today, technology allows:

• These online shops are positioned in the market with friendly urls.
• can self-manage manager by trade.
• potential customers sign up for your newsletter, so you can issue press releases and deals with a click of a mouse.
• promotions can be made different in the website, etc.

Markarte In , marketing and communications agency, we are aware of the insecurity which provides in many cases the use of new technologies and we want ourselves available to our customers who want to know more about on-line stores, to explain every detail, knowing that accompany them throughout the implementation process of the store and also once the same, to offer any assistance they need.

We are convinced that the investment made in these tools will be more than offset in a short time, especially if the line of business is promoted and disseminated in an appropriate manner, with online communication or Internet presence.