2010 the year the final release
Internet in Spain is a medium that offers the attention of nearly 25 million Internet users (data red.es) and the only medium for interacting with them on real. Is the direct channel between company and consumer. The economy is falling 4% year, but marketing and e-commerce English rose by 8.6% and 13.2% according to the CMT (Mecado Commissions of Telecommunications). Mature consumer expands online through specialized communities with the highest quality every day.
The increase in online business is now among the traditional and innovative.
On the one hand it is applying the advantages of the Internet to traditional business models. And secondly, the option of starting a new business using internet as a unique selling point. In any case, we already have online stores in Spain to facilitate and invigorate this new concept of buying, both from a traditional business as a direct developed with the latest Internet technology.
marketing evolves constantly.
The increase in online marketing investment is a global phenomenon. In
2009 was higher in Spain than in advanced markets like the U.S. because of the huge gap that separated us from them. Our country is still burdened by the traditional investment gigantic television, outside of a European-wide. According
Spain IAB (Interactive Advertising Bureau), over 50% of our online marketing in 2009 was reversed and as the pay per click model. The jump measure campaigns via "passive impact" measuring them achieved by the active response is a true revolution in marketing, who is here to stay.
The crisis pushes e-commerce: +13.2% YoY. Buy better.
Another fact that indicates the specific gravity of the Internet is given by the data provided from the CMT, which date from the third quarter of 2009. In this regard the sale of goods and services over the Internet moved a turnover of 1,503 million euros during the third quarter of 2009, the highest level in history, according to data representing an annual growth of 13.2 %.
Markarte, marketing and communication agency
Tel: 615 691 653
markarte@markarte.net
http://www.markarte.net/
