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The micromarketing is here and has its advantages

Currently, products, advertising, promotions and sales activities are focused on specific customer segments, as the needs, desires and consumer preferences are very different.

We have gone from mass marketing to segment marketing, until the micromarketing, as the public has split due to different interests and objectives.

today and given that we are in crisis, you can not do marketing activities massive and costly waiting for a small percentage of response. If you focus on the actions trademarks and / or marketing, have a higher success rate. Only need invest to meet the client. Jonah

Vilbazo, marketing director Markarte, marketing and communication agency , Says: "The study of the customer database and technology allows us to reach a customer or segment very small, to offer exactly what you need. The agencies have to focus marketing campaigns in this direction, since it is the only way to save costs. "

An example of customized campaign, to know the type of customer who has a business and using technology is to advertise through facial recognition and a totem dynamic point of sale. Imagine
installed in a shop a big screen, thanks to facial recognition technology, can identify whether person in front of a man or woman, plus if you're young, adult, or mature. The display, once granted to the person, launched an ad specifically for this type of customer. Micromarketing This is because in the very moment that the customer is in front of the screen, receive adequate information to their profile, for example, advertising information or cream or cologne suitable for their age and sex.

Also, the screen can also calculate how much time was spent in front of it. This action is essential to obtain statistics for the brands: product preference by sex or age, level of attraction of an ad, etc., Feeding back information we have of previous study of the database clients.

can contact us without obligation:
tel.: 913 764 153
mov.: 615 691 653
pesteban@markarte.net
http://www.markarte.net/