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The Search Marketing, a new concept to consider. Direct Marketing

New data provided by the Search Engine Marketing Professional Organization (SEMPO), reflect the investment trends of the publisher.

Last year 2008 were $ 13.8 million that was allocated to marketing efforts and search engine promotion. 88% corresponded to the campaigns and paid advertisements on search engine results, while only 11% were for actions and strategies SEO.

However, this trend could change in the future as Internet users prefer organic results with paid ads themselves, thus tend to click on these organic results more often than in the paid search ads.

SEO strategies and techniques are very cost effective and work on all search engines when our websites are well optimized.

Something we are already realizing many advertisers and publishers, and certainly ranks SEO strategies as an alternative to longer-term results.

Obviously there is a difference between investment on search engine advertising compared to that goes into Search Marketing.

is easy to see that many companies and advertisers have chosen the simplest approach although its effects are less durable and are limited to the amount of time in which they have developed specific campaigns.

Instead, the investment on the Search Marketing and the culmination of good visibility and positioning results certainly offer a return much more durable.